March 1, 2021
You’re growing your brand this year no matter what. From networking to getting the word out with custom marketing, you’ve made it your goal to double your business intake this year — maybe even triple. You’re ready for it and have all of the necessary tools at your disposal.
But what about digital promotion, like a website?
The consumer market today relies on what they can find online. If your business doesn’t have a web presence, how is your brand supposed to grow? Where will this influx of new business come from?
You’re relatively new in the website game, and there are so many different themes and components you could include in your website.
Aside from that, you need to make sure your business vision, available services, and customer promise are all visible when a potential customer lands on your website.
However, there are certain things you need to avoid when building a website as well. Taking a look at your new or existing web strategy and avoiding common mistakes will help your business stay effective and user-friendly in the digital space.
When people come to your website, what is the first thing they see? What kind of information do they get upon landing on your website?
If a potential customer gets to your site and doesn’t immediately know what your business’s purpose is/what problem it solves for them, they will lose interest and look elsewhere.
Tell your customers from the get-go what you do and how you stand out from your competition. If you keep this “above the fold,” you’ll be more likely to retain customers’ attention.
Does your website follow some sort of logical structure? Is there a clean method of navigation throughout the site?
Difficult navigation is a common mistake in countless business website builds. Links are hard to find, menus aren’t functional, and content isn’t clean-cut. If your customers can’t get through your website without putting themselves into a headspin, how will you keep their business?
Make your website menu user-friendly. Have a main menu at the top of the screen with clear language to guide them to where they need to go/the information they’re looking for.
One of the key components of designing a website is making sure that it is responsive.
What exactly does that mean?
With a mobile responsive website, users are able to navigate the website in a desktop or mobile format with flexibility and fluid motion.
Is every desktop feature of your website present in tablet or mobile mode as well? Does it still look good?
Building your website with the proper HTML, CSS, and media queries will help you to avoid the mistake of not having your website ready for dynamic changes in screen size or object orientation.
This goes hand in hand with the last point. In this day and age, people are always on the go. You can’t always ensure that someone will have desktop or laptop access to search for a business. Each day, more people rely on a mobile or social search to find what they need.
If someone is out and about researching your industry’s businesses from their phone, how will your website square up?
One of the biggest mistakes businesses make in building a website is to not include mobile-friendly design.
Your website needs to smoothly transfer to mobile function in terms of layout, screen size, and more. Making it quick and easy for your customers to search for your business and do business with you will keep them hooked.
When someone searches for your business and visits your website, there’s a good chance that they’ll want more information, an appointment, or a phone call.
How are they supposed to get that if there aren’t clear methods of contact within the website itself?
Most people searching for a product or service online won’t just go for it without a second thought. They’ll want to talk to a real person, in real time. If a user wants to contact you but can’t find any contact information readily available, they’ll go elsewhere.
Make a contact page. Have it clearly available in the main menu as well as at the bottom (below the fold) of the landing page. Always make sure you keep your contact information up to date in the event that anything–even an email address–changes.
Unless you’re a professional web designer, it’s probably a good idea to leave the website building in the hands of a business that knows what users are looking for.
At Bizzoo, our easy-to-use website builder puts you in control of your website, from design to navigation and more. We let you dream up the designs that fit your business, then our developers put your dream into action.
Quick and easy and with personalized pricing plans, your website can be ready within just 48 hours of planning your design.
Contact us today or get started with our website designer to design your brand new website.