January 19, 2021
Website load times are one of those things that can make or break your online business efforts. Today’s Internet users expect websites to load in a matter of seconds, and websites that don’t fall to the wayside, losing those visitors to competitors.
Your website is your business’ calling card. It’s your best chance to attract visitors with the end result of them turning into a paying customer of your products or services.
If your website has long load times, visitors will click elsewhere, which means your competition. A one-second delay in page load time will cost you 11% viewer visitors, 16% in customer satisfaction, and a 7% loss in conversions.
Google has also stated that site load speed is one of the top signals used by its website page ranking algorithms to rank pages.
As business owners continue to build websites and add to their existing web spaces, pages become much more content-heavy with longer written posts, videos, and more images. It’s imperative to make sure your website is working at its optimal performance for reduced page load times as much as possible.
How fast is fast enough? Trying to optimize your page speed can be a tedious process, kind of like running on a treadmill. You’re moving, but you don’t feel like you’re getting anywhere.
Use this quick guide to help you assess your site load time:
If you feel like your website is not loading at its optimal speed, we can help. With these tips to improve your website’s load time, you’ll have a leg up on the competition.
One way to speed up load time is to reduce the file size of your images. Larger photo file sizes cause longer load times. Compressing images speeds up your site by minimizing the strain in your page load time without losing photo quality.
Another way to mitigate extensive photo file load time is to add relevant keywords to your alt-text summaries. It’s best to save your images with a filename that matches the keywords you used in your alt-text summary than your photography device’s generic given file name. This on-it’s-own
Hosting your website’s media files on a content delivery network (CDN) is one of the easiest ways to speed up your site load time. Using a CDN can often save you up to 60% bandwidth and cut your website requests in half.
A CDN works by hosting your files on an extensive network of servers from around the world. So, if a user from London happens to land on your website and you’re in Queensland, they’ll download the media files from the server closest to them. Since the bandwidth is spread across various servers and continents, it reduces the load on any single server.
Using a CDN will also protect your site from DDoS and traffic spikes.
Fixing broken links and site errors may not always be at the top of the ‘to-do’ list. Broken links happen when permalinks are changed or when content has been transferred to another domain. It’s an easy fix to include a 301 redirect to the content’s new home.
You can quickly put your site through a broken link checker. Google Webmasters tools offer a free check, or you can pick another third-party site. If your website is self-hosted with a WordPress theme, you can search “broken link checker” in the plugin search area for a list of plugins available for use. Once installed and activated, these will quickly check your site for any broken links.
Since we’re talking about website load time, it’s vital to discuss mobile responsive themes. Without it, your website is taking longer to load on mobile devices. A responsive theme solves this by being optimized for viewing on any size screen, allowing for a quicker load on mobile than if you were trying to have visitors load the website version.
In addition, websites that are not optimized for mobile run the risk of being pushed further down the results page by Google as the search giant now uses mobile-first indexing to sort search results.
If you’ve ever been told to clear your browser cache and had no idea what someone was talking about, don’t worry, it happens to everyone at some point.
When you visit websites, your web browser spends time downloading all of the new files it finds on that page so that it can correctly display them on your viewing device. Some pages contain large files, while others are a bit smaller. This process slows down the load time of a web page.
When you revisit this website, you’re in luck because the load time is a bit quicker due to the browser cache. The browser caching will load the previously visited pages faster because your server has already downloaded them.
This is happening to your visitors when they visit your website, so you want to make sure that their initial visit is as quick of a load time as possible to ensure their return.
If you’re wondering which files you should cache, it’s as simple as determining which files on your website don’t change often. This should include media like your brand logo, social media icons, and any other static media you don’t make regular edits.
We can help you with that. At Bizzoo, our easy-to-use website creator system puts you in control of your website design. Choose the elements you want and our team of expert developers build it for you and have you up and running within 48 hours. It’s that simple.
Get started today, and you’ll be on the map in no time.