May 10, 2021
You’ve put a lot of thought and effort into planning out your new site. Carefully selected imagery, choice font selection, and an on-brand color palette have all been considered, but have you ensured that your site is mobile friendly?
Because the majority of the population accesses the internet via their smartphone, they expect information readily available at their fingertips at a moment’s notice. The only way that can happen for your site is if it is mobile-friendly.
So now the question is, how do you make your website mobile-friendly? Today, we will dig into the world of mobile responsive design and its impact on the internet as a whole.
The answer to that is an unequivocal yes. To capture as many customers as you can, you don’t want to have any barriers to them accessing the information you want them to. If your website is not mobile-friendly, then visitors are presented with roadblocks to navigating your pages, consuming your content, sharing their information with you, and purchasing your products and services.
Research from as far back as 2011 found that visitors to your site form an opinion and decide whether or not they will stay on your site in as little as 50 milliseconds, they will likely just look for somebody else, probably a competitor with a user-friendly site.
Additionally, Google places a higher weight towards ranking on those websites that are mobile-friendly. Because the majority of searches take place on mobile, Google’s search engine algorithm prioritizes mobile-friendly websites on all devices. Therefore, if your website is not mobile-friendly, you are already behind the competition.
Making your website mobile-friendly is not as daunting a task as it may seem. The goal is to have text that is easily readable, easily clickable/tappable buttons, and photos that are crisp and clear, no matter the screen resolution or aspect ratio of the device. In addition, there are sites that will allow you to see what your content looks like on different mobile devices. One such tool is Google’s Mobile-friendly Test Tool.
Now we will look at some things you can implement to make your website mobile-friendly. During this time, one thing to consider is checking out your competition and seeing what their sites look like on a mobile device.
When choosing a theme, it is essential to choose a responsive theme. A responsive theme will alter content to adjust automatically to the screen size of the device. So regardless of whether you were looking at the website on a small iPhone SE screen, a Samsung Note screen, or a full-sized iPad screen, your theme can adjust the content accordingly.
If your website is already active, you could change your theme, but that can be problematic in some cases. If you are new to having a website, you can simply choose a responsive theme at the get-go. Once you install a theme, you should check it out on multiple different types of devices before you build too much content.
Since mobile devices are much smaller than desktop screens, place priority on designing simple menu options. Try to keep your menus simplified enough to limit how much a visitor will have to scroll through your content or zoom in on their device.
If you have items in your sidebar, you may want to consider placing them elsewhere. On a mobile device, items in the sidebar appear at the very bottom of the screen. This placement means a visitor will not see these items unless they scroll all the way to the bottom looking for them.
Should you need any forms on your website, keep them as short as possible. Trying to complete and fill in any type of long-form on a mobile device can be very trying for the visitor. Therefore, try to keep any forms as short and concise as possible by requesting only the necessary information for your purposes, such as name, email address, and phone number.
What do you want your reader to do? Your call-to-action (CTA) should be clear as to what you want to accomplish by their visit. Focus on only one CTA and make that your priority. This CTA should be prominently featured so the visitor knows what to do.
Have you ever been to a website and you can’t find what you need? A visitor will only spend so much time looking around and rifling through menus to see what they need. So be sure to have a search feature on your website so the visitor can search themselves based on keywords or phrases. This search feature is always helpful, but even more so when a mobile device is accessing your site.
The cardinal rule of site design is not to confuse or frustrate your visitors. Customer service should be easily accessible and user-friendly. Minimally, be sure to include your phone number, address, email address, and social media profiles, and if you’d like to go above and beyond, give them access to a chat feature to chat “live” with a customer service representative.
Pop-ups can be very distracting on a desktop, but they can be even more annoying on a mobile device. Therefore you should eliminate pop-ups entirely from appearing whenever possible. It is relatively easy to see the “X” to close out a pop-up on a desktop. But on a small screen, that “X” may not be as visible, leading to frustration for the viewer, and a quick tab closure for your site.
Improving your website to get better ranking on search engines on your own can be time consuming, but it is essential to generating traffic to your website. First you will need an easy-to-use, affordable website that looks and feels professional.
Being able to create your own website gives you freedom to share exactly what you want the way you envision and it also allows you to customize and update at your own pace. Saving money and getting a great value for your money is one of the top priorities for businesses big and small.
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Once you’ve made your selections, our team of developers will have your custom site up and running within 48 hours. Sound good? Then let’s get started!