February 5, 2021
It’s easier than ever to build a website these days. With the pandemic keeping many of us home more, many creators and entrepreneurs turned to e-commerce as their primary business model and have adapted rapidly to the challenges that presents.
But merely having a website only gets you so far.
Implementing proper data tracking and analytics tools gives you a deeper understanding of who’s visiting your site, how they found it, and which pages catch the most attention.
In the early days of the web, we were excited to watch our visitor counts tick up. These days, we get a much better view of who’s visiting our sites. With visitor tracking, you can learn a lot more about the types of people exploring your content.
Geographical data shows you the parts of the country or world where your site is the most popular. Demographics data helps you categorize your visitors by age and gender to inform your marketing efforts.
Device data lets you know which devices and browsers your visitors use to look at your page. Paying attention to trends in when visitors arrive helps you target your marketing to the times of the day and week when your customers are most likely to be looking and schedule content for intervals that suit that behavior.
With tracking configured throughout your site, you can identify both points of interest and usability issues your visitors encounter. Move pages with exceptionally high view counts to the forefront to serve as traffic drivers. Optimize pages with long retention to include effective upsells. Discover pages with high bounce rates that might need a redesign.
Learning how your visitors navigate your site, which parts are the most appealing, and which parts are the hardest to use gives you a serious advantage. The fewer barriers there are between your visitors and your content, the easier it is to attract sales and gain followers.
There’s no one-size-fits-all solution for marketing. Every business needs to discover the strategies that work best for their brand and audience. If you’re experimenting with multiple marketing angles, it’s handy to know which ones are working.
Each marketing channel can drive traffic to different landing pages for your site. Every landing page serves as a tailored gateway to your full site. By tracking which ones get the most visitors, you know which marketing efforts are bringing you the most traffic and whether any are failing to perform.
When you start looking at the options for implementing data tracking, it can be overwhelming. Google’s Data Analytics platform is common and quite powerful, with a large selection of specialized services, dashboards, and reports for web admins who want to dive deep into user tracking data. If you want to show up in a search, you’ll need to give Google permission to index and monitor your site.
Facebook’s Social Graph tracking takes advantage of the wealth of information users share on social media to build comprehensive (but anonymized) models of your user traffic. If you use social media to promote yourself, it’s helpful to track traffic flow from social platforms to your actual site.
You might have more options based on the services and platforms you make use of for your website. If you run a mailing list through a service like Mailchimp, you can track your email marketing results. If you use Square to process payments, you can track your cart and checkout statistics through them. And robust third-party analytics services like Diib give you a top-to-bottom review of your site’s performance.
Implementing tracking can be simple, but it can also require a lot of careful work. Installing tracking scripts typically requires adding custom code to every page on your site. Going further with cookie tracking or URL tracking requires designing your site’s back end to support a modular structure.
The work doesn’t end with installation. After you start recording visitor data, you’ll want to interpret that data. Designing custom dashboards, alerts, and automated reports makes it easier to understand your site’s activity. You want to know when your traffic changes, but you don’t want to dig through endless analytics screens just for a basic overview.
More and more people are building websites for their projects these days, but it continues to be a complicated process with lots of steps to learn. Implementing tracking gives you great insights about your site, but getting all of your tracking scripts to work together requires a lot of fine-tuning and tinkering.
If you want to skip the frustration of installing custom code and hooking up API keys in a generic site-builder, try using a professional website design service.
At Bizzoo, our team has experienced engineers who work with data tracking tools day in and day out. When you work with us, we’ll discuss your data analytics needs and design a site with all of the data tracking scripts already implemented.
You don’t need to slow down and become a tech-wizard to get reliable and effective data tracking for your website. Let the team at Bizoo help you keep the momentum going with a site that is as useful to you as it is to your visitors.