April 10, 2021
Do you fret over keeping your web design current? Design concepts that were popular in the past have fallen out of favor with users, but some web builders still cling to these elements. It may be easier to stick with what once worked instead of putting in the effort to update with new concepts, but falling behind in web design has its consequences.
Early web designer software popularized elements that are antiquated at best and a burden at worst. They can drastically reduce a page’s load time or make navigation for users on mobile devices, tanking your SEO ranking. Even slight inconveniences can force your audience to abandon your site, costing you business and future clicks.
If you aren’t a website builder yourself, you might be struggling to identify what these outdated components are. Modern internet and web design technology have evolved so much that all of the features available to you can seem overwhelming. Without the requisite knowledge, it can almost be like a gamble to try and pick what works.
Our team at Bizzoo specializes in affordable website design for clients who may or may not be website builders themselves. As part of our work, we always take into consideration user experiences. We have a solid grasp of what website components have fallen out of favor, and exactly why you should avoid using them. You’ll find our picks for the worst offenders below.
When you design your own website, you may feel the urge to show off all your creative inclinations. However, a good website is not flashy for the sake of it. You want to strike a balance between pleasing visuals and functionality. For a solid example of this, simply look to typography.
Using multiple fonts on the same page can become disorienting for visitors very quickly. A few different fonts used in a structured way, such as using one font for headers and another for body text, is fine. However, shifting from style to style often makes it difficult for readers to adjust and read text continuously. Modern browsers and computers can read a wide variety of fonts by default, but that’s not a good enough reason to use as many as you can.
Adobe Flash, a once-powerful tool for web design and animation, is no longer supported by Adobe and most browsers. That alone should convince you to boot it from your DIY website design. After all, what’s the point of using Flash elements if it won’t display for most of your visitors?
Once a great way to organize information or create layouts in the early days of web design, tables were made unnecessary with later HTML versions. The <DIV> tag, in particular, performs the same organizational tasks as tables but does so in a less intrusive way. For all the functions they provide, tables are nearly impossible to customize visually and almost always stand out like a sore thumb.
If you don’t have the time to get unique imagery when you make a website, stock photography exists to fill in the gaps. You can find many websites offering stock photos, clip art, and pre-made icons for a price. Short of licensing specifics, you’re free to use them without crediting anyone. In short, when used in your design, they can come across as wholly yours.
However, stock photography has been prevalent for so long that it immediately sticks out for many and is easily identified. It may come across as tacky or stick out, but it ultimately draws attention for the wrong reasons. Always try to use your photographs before turning to stock photography. Doing so gives your website a unique look with imagery that’s not likely to be found anywhere else.
Small pop-up windows were a punchline of the early internet because they hindered a user’s ability to browse not just the current site but the internet in general. They soon became a privacy issue as they were used for nefarious purposes, deceiving users to access private accounts or collect their private information. They became such a nuisance that pop-up blockers now come built-in with most major browsers.
Despite all this, business pages still try to use pop-ups for legitimate, albeit misguided, intentions, like urging users to sign up for their newsletter or enticing them to return with a good deal on products. The odds are good that most users will never see these, thanks to pop-up blockers. So really, there’s no advantage to using them.
Having a website can put you on the map, literally and virtually. If you have a physical location and people are not visiting, it could be because they are not finding your website – or your business – online.
If your website isn’t putting you on the map, then 1 of 2 things is happening:
We can help you with that. At Bizzoo, our easy-to-use website creator system puts you in control of your website design. Choose the elements you want and our team of expert developers build it for you and have you up and running within 48 hours. It’s that simple.
Get started today, and you’ll be on the map in no time.