February 20, 2021
In simpler times, we all accessed the internet using desktop and laptop computers. Anyone who wanted to make a website could do so with only one design and not worry about the user experience across the spectrum of available devices, since each computer would display the elements and content the same way. Now, with the ubiquity of mobile devices like smartphones and tablets, it takes more thought and effort to build your website, especially if you’re a small business who relies on your site to make you money.
If you’re still wondering if you should make your website more mobile-friendly, the answer is a strong yes. By 2025, nearly three-quarters of the world will use only their smartphones to access the web, and as a business, it is and will continue to be more and more crucial for your web content to display correctly on their devices. Let’s dive a little deeper and take a look at the impact of the mobile world on your business in the years to come.
When you set out to make your website, the importance of SEO, or search engine optimization, cannot be understated. SEO practices strive to boost your website’s ranking with search engines, particularly Google, so that they appear higher in a list of relevant search results. Simple in theory, harder to execute.
Talks of SEO often focus on using the right keywords, but just as important is ensuring that your website is accessible to mobile devices by implementing a responsive design. This means that your website can detect when a visitor uses a mobile device and load a design that accommodates them.
To bring their users the best results possible, Google gives an additional boost to websites that use responsive design. If you’re aiming to reach the front page of your niche (and you should), becoming mobile-friendly is a must.
Earlier, we mentioned the increase in mobile users expected in the coming years. As potential customers, you should be catering to them out of necessity regardless. Without responsive design, you’re forcing them to use a web design that isn’t optimal for their device and ultimately puts obstacles in the way of them completing your desired action. Such a choice is more than likely to push them away and into the arms of a competitor.
But there’s another consideration when it comes to mobile devices: instant access. People can whip out their smartphones whenever the mood strikes them to search for a product or service rather than waiting until they are back home with their desktops. If you don’t create your website to make the mobile user’s experience easier, they’ll take their business elsewhere. Immediacy of access is one of your best assets–thankfully, a responsive design makes this possible.
It’s possible that neither you nor your customers have thought much about how they navigate a website between devices. A website designer has to think about navigation as part of their job, but most visitors only think about navigation interfaces when they cause a problem. For example, if they need to zoom out to view a page’s contents or zoom in to read text clearly, they may decide a website is too much of a hassle to use.
Mobile makes navigation easier by default thanks to touchscreens, and a mobile design will automatically adhere to this “touch and go” mentality. A touch screen still works the same way for a web page built for desktop machines but won’t display in an easily navigable way on mobile. This instantly gives the impression that the site is not catered-to nor intended-for mobile users, and implies that the site (and the brand) are stuck in the past.
Cramped link and entry fields can make it harder for users to do what they want to do. An elegant mobile design will consider how these elements are displayed, size and space them accordingly, and make navigation standardized and easy for visitors to navigate.
Obviously, you want to maximize your reach. Even if you are serving a very narrow niche or only work with a few clients at a time, you want more of the right people to find your website to increase the potential number of sales, partnerships, and opportunities. Thus it only makes sense for any business, big or small, to appeal to mobile users.
By using responsive design to deliver content to mobile users and desktop users alike, you’re catering to potential customers on both sides who may primarily use one type of device as well as those who use multiple.
Essentially, it ensures that anyone who may want to find your page can easily access it, navigate it, and complete a desired action, regardless of what type of device they use. It may not seem like a big issue now, but if you don’t optimize your webpage for mobile, it may mean that you’re missing out on a great deal of business.
As technology evolves, so too must businesses. This is especially true with internet technology, where being a late adopter to the newest tools and developments could cause you to lose money. While mobile web design isn’t exactly a recent development, many small businesses still haven’t taken advantage of it and are unknowingly losing business as a result.
Here’s another way to view it: businesses that have adapted to the mobile web have an advantage over those that haven’t, for all the reasons outlined above and more. They are in a better position to take prominence over the competition in the eyes of internet users the world over. It’s never too late to adapt and regain that competitive edge.
Improving your website to get better ranking on search engines on your own can be time consuming, but it is essential to generating traffic to your website. First you will need an easy-to-use, affordable website that looks and feels professional.
Being able to create your own website gives you freedom to share exactly what you want the way you envision and it also allows you to customize and update at your own pace. Saving money and getting a great value for your money is one of the top priorities for businesses big and small.
At Bizzoo, we can start you off on the path to a fantastic website and get your content to your audience and your customers faster. No matter if you are new to building your own website or an expert looking for a fresh start, our site builder is designed to allow you to be creative and let us handle the rest.
Once you’ve made your selections, our team of developers will have your custom site up and running within 48 hours. Sound good? Then let’s get started!