May 20, 2021
Building a website can seem like an overwhelming task, especially when you start from scratch. So, where do you even begin?
Building a website is one thing, but ensuring that it is easy to use, attractive, and SEO friendly are all feats in-and-of themselves.
Today, we will spend some time reviewing the principles of a good website design. These principles will allow you to incorporate features that will add-to rather than detract from the message you are trying to send and the image you are trying to portray.
A good website design depends on the user experience. Is the user experience a pleasant one? Can the user navigate through the site without getting frustrated? Your goal is to make the user’s experience as easy and intuitive as possible, and you can achieve this with good website design.
While you are designing your website, it is essential to always keep in mind what the experience will be like for the user. Sure, you want to have a design that works for you, but it won’t matter if it results in users leaving your site because it doesn’t work for them.
When a user navigates their way to your website, you want to keep them there as long as possible. The longer you can keep them on your site, the better it is for your ranking and the higher the likelihood that that user will convert into a customer. In addition, to engage a user on your site, it must be easy for them to access all of the menus and information that you have to offer. Keep in mind, the user will often be accessing the data through a mobile device which means they may only have a 4-inch to a 7-inch screen to see your website. This leads into our next point.
A responsive design allows your website to appear properly on any device, whether it be a desktop, laptop, tablet, or smartphone. With responsive design, when someone accesses your site, the information is automatically adjusted and displayed in an appropriate size and aspect ratio for the user’s device. Responsive design is a must for Google site ranking metrics in the modern era and excluding it from your design means you are leaving traffic on the table.
Your design should flow nicely. You should use only a few colours and be sure that they complement one another, and are easy on the eyes no matter what device the user is on. Be sure to maintain consistency with your colours, so your user understands the colour’s purpose. It is an excellent idea to research the psychology of colour to properly convey the emotion you wish to. For example, for a creative website, many designers go with orange as one of the primary colours, since orange stands for Innovation, creativity, thinking, and idea generation.
Always try to put yourself in the user’s shoes. You want to keep your website as simple as possible, utilize the page that they will see as efficiently as you can, maintain consistency through fonts and color, maintain a minimalist approach to all information, and avoid the long-content need for constant scrolling.
Throughout the entire design process, keep in mind who your users will be, what activities they are going to perform, and where they are likely to be interacting. Then, of course, you want to match the answers to those questions as closely as you can.
Your content should be relevant to your niche and provide value to your primary audience. What type of information will the user be looking for? Try to answer their questions before they need to ask them. This proactive approach will keep users from becoming frustrated. Make sure your visitors are able to find the information they are looking for quickly, and provide content that conveys your expertise and your brand voice so that they will view your website as an authority in your niche.
A user will go where they can get the quickest answer, and the last thing you want them to do is to find a competitor who can meet their needs simply by the speed of their website.
There are things you can do to avoid your website bogging down. First, make sure you know the optimum size of the image is for your site. It varies based on the theme and placement. Striking a balance between resolution and compression is crucial for ensuring that your images are both high quality and don’t slow down your site.
In addition, host videos elsewhere and embed the view link on your page to avoid storing massive amounts of data on your servers that need to be loaded along with the page’s contents.
You need a professional business website, and now it’s easier than ever for you to get one. While we can agree that not every person needs a website, it’s empirically clear why every business does. If you do one thing today to make your business more successful, make getting a professional website your top priority.
At Bizzoo, we understand all of your questions and concerns. We’re here to help you every step of the way with building your website quickly and save you money in the process. We’ve created an easy-to-use website creator that puts you in control of your business website design. Then our team of developers will have you built and ready within 48 hours. Sound good? Then let’s get started!