What Is On-Page SEO? • bizzoo

What Is On-Page SEO?

April 30, 2021

To reach a larger audience, you need traffic. And getting that traffic is largely dependent on SEO.

Are you working so hard trying to get customers to your site, but no one notices you? You need more than excellent content to get the results you desire. Perhaps your competitors see results, but you aren’t. Somehow you need to get your content to the top of potential customers’ search results.

On-page SEO is vital to success online, and once you know how it works, you can take the steps necessary to improve your business’s existing web pages and move your way up the Google rankings. First, let’s work through what on-page SEO is, and then we’ll show you the changes you can make to your on-page SEO to get the results you’re looking for.

Defining On-Page SEO

As you improve on-page SEO for your website, customers have a greater chance of finding you. Improved SEO allows your site to reach the top of web browser searches. Making specific changes to your site will increase your page’s visibility and traffic.

Search engines have algorithms that statistically rank websites. Of course, excellent content is a component of SEO and is important to draw in people interested in what you offer and get your site noticed, but the algorithm requires far more than just great content. SEO provides a roadmap for web browsers to find your content. This roadmap implements specific content strategies, similar to breadcrumbs leading to your destination.

On-page SEO is different from off-page SEO, and both are very important. On-page SEO is all the changes and actions you can take within your website to impact your ranking and improve traffic to your site. Off-page SEO is all actions you can take outside your website to externally direct traffic to your site and improve ranking. Both are equally important, but today we are focusing on on-page SEO.

What Changes Can I Make To Improve On-Page SEO?

Now that you know a little about what on-page SEO is, let’s work through some specifics to improve it. Pretty much every part of your website has a purpose and can improve or harm your SEO.


Keywords tie together the title, content, and website. As these keywords frequently appear in user searches, the rank of your website increases. It is essential to understand that including keywords won’t work in a bubble. The keywords are part of the overall solution to improve SEO, and should be used regularly, but not intentionally overused, or “spammed”.


Provide valuable content that is well written, relevant to your site and your reader. For example, if you are an e-commerce site dedicated to CBD oil products, you do not want to publish content about tractor engines or other such unrelated material.

To get visitors to your home page, you need strategic keywords placed there and on the other pages of your site. However, don’t keyword-spam your site, as this can be flagged by Google and can decrease your ranking.

The best, and most efficient way to get new visitors to your site is through a blog. Blogs can be easily updated at any time with fresh articles that focus on industry and niche specific topics and are a great place to pepper in your keywords in a meaningful and value-additive way.


Each of your pages will have a title, and of course, each piece of your content has a title. This title should make your content and brand evident to the customer. In addition, the keywords that you are aiming to rank for in your content should be featured in the title as well. The inclusion of these keywords makes your content flow better and allows web browsers to see that you are consistently providing relevant content.

Your title will usually be the sentence or phrase that makes up the resulting URL. The system automatically creates that URL. However, you can choose to change it. There is a balance you need to consider between a URL that is too short or too long. For example, if your title is the size of a paragraph, consider reducing the URL to a phrase that includes just appropriate keywords.

Meta Tags and Meta Description

When creating content, SEO features are at the bottom of the page. That section usually includes keywords or phrases, meta tags, and the meta description. Do not skip these sections. They are essential in the SEO ranking.

Meta tags are words or phrases that describe the content. Meta tags perform best between 50 characters and 160 characters. Less or more can have a negative effect on your ranking.

Meta descriptions are longer than meta tags and allow you to provide a more extensive summary of the content. Essentially, the description is longer than the title, and it is the summary that appears under the search results in the web browser. Therefore, use that description wisely to summarise the page’s content and take the opportunity to include the keywords you want to rank for.

Quality Images

Images should be an appropriate size for your site. Quality professional images help your content get noticed more often than stock photos. Ranking algorithms pay attention to unique content. If the algorithm sees the same image on five to ten different sites, it will likely rank your content lower than if you had original, high-quality images.

Although it makes sense to invest in professional services for images, you can still get quality images with a high end smartphone or budget oriented digital camera. As with everything, the images should be relevant and in line with the content.

One last image note, make sure you know what size photos to use on your website. If your theme optimises your content with 800×800 pixel images, do not use 4000×4000. Not only will it use up all of your hosting space, but it does not present your content well in email and on different devices. Bigger is not better when it comes to your imagery, so optimise your images for load times and minimal compression.


HTML tags are the tags within your content that identify and differentiate headers. You will see these differentiation options when you create the content:

  • Titles
  • H1 – Header 1 (Largest)
  • H2 – Header 2
  • H3 – Header 3
  • H4 – Header 4 (Smallest)
  • Subtitles
  • Bullets

Think of these HTML tags as an outline for your content. Once you have that outline, begin to fill in all of the details. You can approach it in that manner, working backward to create the content. However, you create your content, be sure to use the header options available to you. They are there for a reason and improve your SEO, especially if you use your keywords wisely within them.

Internal Links

Internal links are the links within your content that link back to another URL on your website. For example, content about baking chocolate chip cookies may link internally to another article about baking oatmeal raisin cookies.

The idea is to link to another relevant article within the same site. Thus, it shows the algorithm consistency and relevancy. Additionally, it prompts users to stay on your site longer, and the longer they stay, the more your site ranks as an authority site.

Mobile Access

The majority of online searches are done via mobile devices. As a result, Google will rank sites that have a mobile-friendly theme higher than sites that do not. Additionally, it’s imperative that you incorporate responsive design into your site to ensure that no matter what device accesses your site, the experience is an enjoyable and frustration-free. If your site is not mobile-friendly and the user cannot find what they are looking for, you lost a potential customer.

Assistance When You Need It

Having a website can put you on the map, literally and virtually. If you have a physical location and people are not visiting, it could be because they are not finding your website – or your business – online.

If your website isn’t putting you on the map, then 1 of 2 things is happening:

  1. Your Search Engine Optimization (SEO) isn’t being done correctly.
  2. You don’t have enough website content to rank in Internet rankings or show up in search results.

We can help you with that. At Bizzoo, our easy-to-use website creator system puts you in control of your website design. Choose the elements you want and our team of expert developers build it for you and have you up and running within 48 hours. It’s that simple.

We offer:

  • Fast load times
  • Flexible and expandable website designs
  • Search Engine Optimization
  • Blogging
  • SSL Certificate
  • Data tracking
  • And much more!

Get started today, and you’ll be on the map in no time.