Why Your New Business Needs a Professional Website • bizzoo
Why Your New Business Needs a Professional Website

Why Your New Business Needs a Professional Website

December 10, 2020

Do you have a business, but no website? We can understand – There are a handful of reasons why you might be hesitant to build a website for your business. 

You’re saying to yourself:

  • “I’m not tech-savvy.”
  • “Getting a website made is just too expensive.”
  •  “I don’t have time.”
  •  “I have enough business without a website.”

Regardless of the industry, online presence has a significant impact on a businesses’ success. Having a robust online presence, especially with a well-designed website and not just a social media account or two, can make all the difference in generating more revenue and goodwill from your potential clients or customers.

If you fall into any of these categories, you need a website. 

  • You recently started a new business.
  • You’ve worked for yourself for a year or more and still don’t have a website.
  • You’ve been in business for years and still don’t have a website. 
  • You used build-it-yourself or drop-and-drag websites like Wix, Weebly, or Squarespace, and you’re dissatisfied with your creation or your results.

Let’s take a look at our top 10 reasons your business needs a professional website in 2021.

10 Reasons Why Your Business Needs a Professional Website

Are you still undecided about that website? 

46% of business owners polled listed “Business currently doesn’t need one” as their #1 reason for not having a website. Don’t let this be you and miss out on potential new clients and business growth.

“If your business is not on the Internet, then your business will be out of business.” – Bill Gates

1. Having a website will attract new customers.

Believe it or not, having an online presence will attract new customers to your business. 82% of smartphone users consult their phones on purchases they are about to make in-store, and 45% read reviews before making a purchase. 

Consumer behavior is evolving. Online research is becoming much more common. Consumers are looking for your website. Over time the investment of getting a business website set up will pay dividends by driving new and existing customers to your brand. 

2. Having a website will make you money.

You can’t be available 24/7, but your website can. Having a website that is always on attracts those who can’t be around during business hours. Having a website will help you convert more of your existing referrals because consumers are doing their own research and checking you out against your competitors.

3. Websites add instant credibility.

Having a good website will instantly boost your credibility as a legitimate business. 56% of people say they will not trust a business without a website. Your website is a representation of your company and your brand. 

If you don’t have one, or it’s out of date and not functional, it’s a negative reflection. First impressions always count. Having the right website design allows you to make a strong first impression and can showcase your expertise.

4. It’s not as expensive as you think.

These days, many web development companies have a simple signup process, which will make the website design process quick and painless. This also means it is significantly cost-effective. Websites very often have a better return on investment than other forms of advertising. So, if you plan to market your business, a website should be your first priority.

5. A website will save you time.

Think about all of the time you spend trading emails, talking on the phone, composing text messages, or sending out proposals. Communicating takes time. Having a website can save you time by providing answers to common questions. This means you can spend your time doing more valuable things – like closing deals and growing your business.

6. A website will help you stay in control of your brand.

A professional business website will act as a platform for your message and shape your business’s online perception. Having this platform will allow you to position yourself in the market to the exact type of client you are looking for. Many companies have reviews online, and sometimes they are harmful. Combat the negative by posting positive reviews and testimonials on your website.

7. Organic traffic can increase your customer base.

Once your website has been built and SEO-optimized with relevant content, you have a chance of showing up in Google search results -hopefully in the first 3 pages! This means that when people are searching for a product or service you have, there is a chance your website will show up as one of the search results. Hello new customers! 

8. Post updates and announcements in real-time. 

Since your website is open 24/7, it is easy for you to post updates and announcements about the business, products, or services at a moment’s notice. This is a real-time way to keep customers up to date on everything. When something is relevant to them, this increases your chance to upsell. 

9. Your customers expect you to have a website. 

Your customers are looking for your online. Customers search the web for a business’s phone number, other locations, hours of operation, common information, and general questions. Without a professional website, you are running into the risk of losing potential clients to competitors.

10. Social media reach is fading. 

With every social media site showing users posts related to their recent likes, searches, and posts – your social media reach is fading thanks to algorithms. It is no longer enough to rely only on a social media page to attract new customers or be there for existing ones. 

Work With a Professional

You need a professional business website, and now it’s easier than ever for you to get one. While we can agree that not every person needs a website, it’s empirically clear why every business does. If you do one thing today to make your business more successful, it’s to make getting a professional website your top priority. 

At Bizzoo, we understand all of your questions and concerns. We’re here to help you every step of the way with building your website quickly and save you money in the process. We’ve created an easy-to-use website creator that puts you in control of your business website design. Then our team of developers will have you built and ready within 48 hours. Sound good? Then let’s get started!